Modeling pedestrian demand and routing of pedestrians
You can model the pedestrian demand by defining the pedestrian inputs for the areas, inserting routing decisions in the walkable areas and defining routes to the destination areas.
As this can be very time-consuming in big networks with many pedestrian inputs and route destinations, you can define pedestrian demand in an origin-destination matrix with less detail, based on flows between origin and destination areas.
You can combine the two approaches in your network model.